Creative concepting and art direction for Skagen.

Skagen spring campaign, inspired by the iconic Grenen beach in Denmark. Pitched the creative concept to executive leadership and worked closely with the team below to bring the vision to life.

Art directed the lifestyle images on location in Cape Cod. Provided direction for product photography for our in-house studios. Guided creative team on final deliverables like homepage, emails, social, and in-store wholesale caselines.

This season was also the debut of our sustainability focus as a brand. Redesigned the packaging to be fully recyclable with 100% FSC-certified materials.

Role: Associate Creative Director

Creative Director: Greg Smith

Art Director: Casey Sullivan

Copywriter: Holly Jefferson

Lifestyle photographer: Anders Overgaard

Product photographers: Shelley Kautz, Lee Setty

Product stylists: Andrea Cook, Melanie Tarver

Wardrobe Stylist: Tessa DiGennaro

Hair & makeup: Hervé Bernard

Retouchers: Christopher McGee, Hanna Blitch

Producers: Audrey Cho, Yvonne Millea