Creative concepting and art direction for Skagen.

Skagen fall campaign. The collection was inspired by the cobblestone streets of Copenhagen. Bringing in the cooler tones of fall, the goal was to elevate the brand and show the textures of the city.

Art directed the lifestyle shots on location in Copenhagen. Provided direction for product photography and video for our in-house studios. Guided creative team on final deliverables including homepage, emails and social.

Role: Associate Creative Director

Creative Director: Greg Smith

Art Director: Casey Sullivan

Designer: Valeria Mendoza

Copywriter: Holly Jefferson

Lifestyle photographer: Anders Overgaard

Product photographers: Shelley Kautz, Lee Setty, Jim Wright

Product stylists: Melanie Tarver, Tessa DiGennaro

Wardrobe Stylist: My Ringstead

Retouchers: Christopher McGee, Hanna Blitch

Producers: Audrey Cho