Creative concepting and art direction for Zodiac, Swiss-made watches since 1882.

Wearing a Zodiac watch is wearing a piece of history. In 1882 Ariste Calame, the son of a watchmaker, opened a workshop in Le Locle, Switzerland. His passion and success in crafting exceptional watches charted the course for the future of Zodiac.

More than 140 years later, the expert watchmakers at our Antima headquarters in Biel-Bienne — the heart of Swiss international watchmaking — continue innovating, challenging boundaries, and evolving our style to craft the next generation of premium, dynamic, highly technical timepieces inspired by our original vintage models. Our pursuit of creating quality, precise Swiss-made tool, dive, and dress watches is the fuel for some of our most beloved collections.

Role: Associate Creative Director

Creative Director: Greg Smith

Copywriter: Chris White

Product photographer: Jim Wright

On-figure photographer: Maria Webster

Retoucher: Christopher McGee

Videographers: Josh Deloach, Michael Forti

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